A One Stop Website for Social Media Marketing
Owners of small and independent businesses realize the importance of social media marketing, but rarely have the resources to hire an outside company to manage pages and content. Instead, they have no choice but to attempt to do it all themselves. In addition to taking massive amounts of time, social media for the novice can also be confusing. There are new social media sites introduced on a regular basis so new profiles have to be created, and new accounts set up. Formats are different on each site; therefore, content has to meet specific requirements. Further, pages have to be monitored so the business can respond to questions, comments, and suggestions.
The first step to successfully utilizing social media is to understand which targeted audiences are most likely to be on what sites. Distinguishing formats is another crucial factor in using social media to increase business exposure, attract customers, and raise brand recognition. The Instagram format, for example, is pictures. Businesses have to be creative enough to convey a message, present a product, or promote the brand one photograph at a time.
There is a lot to learn about social media marketing and one website presents comprehensive information regarding the eight most popular sites, including Facebook, GooglePlus, YouTube, and Instagram. Also available on the site is expert advice, news, concise articles and blog posts, and tips about managing social media sites and campaigns. Small business owners can go to http://www.marketme.co.uk/ to gather essential information, and to learn about available free social media management software.
Affordable services are also offered for marketing. Social media management for businesses and estate agencies is available for a flat monthly rate. Other services include branding, applications, video production, website marketing campaigns, blog and content writing, as well as search engine optimization (SEO) services. The site is designed to provide support and knowledge to make social media easier and less time consuming for small business owners.
Large businesses typically have an information technology (IT) department, or at least some staff hired specifically for social media marketing. Small businesses, however, usually have to rely on the owner to handle marketing and social media. Utilizing one website that can provide information. as well as offer affordable services, will help owners get a handle on social media sites and still have time to focus on operating the business.